Uber, Ola and other riding apps look like they-are-all-about travelling. But they are now ready to expand their services. Brands have finally paid attention to potential of riding apps. I got this hint from recent partnership of Uber with Yext, a New-York based Start-up helping businesses to manage location-data and drive more customers through ads. With this partnership, Yext plans to offer “brands’ in-app experiences” during users’ journey from Point A to Point B so they can choose which brand they would like to try first.
This is not a new thing for Uber who has previously worked with Dick’s Sporting Goods and Casper to deliver demanded products, but for brands, it is actually a new thing as it explores the potentiality of how far brand can go to grab maximum customers using riding apps.
Let’s see how a Riding App can do a big favour to brands:
1. It Can Grab Customers All Over the World
Uber or any driving app, who takes customers from one destination to others, knows very well about the location of customers. They can offer users’ various treats on their way to their destination. For e.g. if the car is passing by some Cafe, the app can offer different Coffee flavours available to that Cafe. Of course, being a nearby spot, customer will give it a thought to taste the flavours. This idea will surely work with travellers from different countries or states or cities. Being new to the city, they would like to see what’s available around and what’s worth to try for.
Overall, brands will have their hands on customers from all sides if they avail their facilities through riding apps.
2. It Can Drop Customers on Doorsteps
It takes efforts to find the perfect spot at new place. If riding apps partner with brands, they can put their customers on that perfect spot instead of dropping at any corner where they don’t have any idea of where to go. This will save customers from wasting time behind searching for the shops and also give brands opportunity to serve customers as soon as they arrive to the doorsteps.
3. Customers can Explore More About Brands Through App
As you know, users are not able to check each and every shop comes on their way. The best thing is if they can explore the shop online and then take decision to pick the one they are interested. Brands can avail them facilities within riding apps where they can explore more with just a click. This will help customers take accurate decision for the brands. If they are not interested to visit the store in-person, they must be able to order online and have their stuff delivered to the destination they decided to stay.
4. Location-Based Advertise will Touch the Heights
Now, here comes the marketing part for which brands are always looking for perfect opportunity. Riding apps are the one bringing the opportunity brands are always waiting for. Brands always want attention of customers whenever they need them. Think of a situation when customers pass by your store and they immediately receive an offer saying them that today they will have 50% discount on meals. Or brands can also send alerts of how much users’ will get if they pay attention on their ride. You can call this “approaching users’ at the perfect moment” when they think twice before avoiding any offer.
Conclusion
Riding apps bring more opportunities for brands as they won’t require dragging users for installing their app. They can offer a lot within the already-available apps in users’ smartphone. However, this might be a little bad news for top app developers who are hired to make apps for brands. That doesn’t mean apps are ending soon. But it means that brands will pay less attention to making new apps and more attention to integrate their services with already popular apps.
This is not a new thing for Uber who has previously worked with Dick’s Sporting Goods and Casper to deliver demanded products, but for brands, it is actually a new thing as it explores the potentiality of how far brand can go to grab maximum customers using riding apps.
Let’s see how a Riding App can do a big favour to brands:
1. It Can Grab Customers All Over the World
Uber or any driving app, who takes customers from one destination to others, knows very well about the location of customers. They can offer users’ various treats on their way to their destination. For e.g. if the car is passing by some Cafe, the app can offer different Coffee flavours available to that Cafe. Of course, being a nearby spot, customer will give it a thought to taste the flavours. This idea will surely work with travellers from different countries or states or cities. Being new to the city, they would like to see what’s available around and what’s worth to try for.
Overall, brands will have their hands on customers from all sides if they avail their facilities through riding apps.
2. It Can Drop Customers on Doorsteps
It takes efforts to find the perfect spot at new place. If riding apps partner with brands, they can put their customers on that perfect spot instead of dropping at any corner where they don’t have any idea of where to go. This will save customers from wasting time behind searching for the shops and also give brands opportunity to serve customers as soon as they arrive to the doorsteps.
3. Customers can Explore More About Brands Through App
As you know, users are not able to check each and every shop comes on their way. The best thing is if they can explore the shop online and then take decision to pick the one they are interested. Brands can avail them facilities within riding apps where they can explore more with just a click. This will help customers take accurate decision for the brands. If they are not interested to visit the store in-person, they must be able to order online and have their stuff delivered to the destination they decided to stay.
4. Location-Based Advertise will Touch the Heights
Now, here comes the marketing part for which brands are always looking for perfect opportunity. Riding apps are the one bringing the opportunity brands are always waiting for. Brands always want attention of customers whenever they need them. Think of a situation when customers pass by your store and they immediately receive an offer saying them that today they will have 50% discount on meals. Or brands can also send alerts of how much users’ will get if they pay attention on their ride. You can call this “approaching users’ at the perfect moment” when they think twice before avoiding any offer.
Conclusion
Riding apps bring more opportunities for brands as they won’t require dragging users for installing their app. They can offer a lot within the already-available apps in users’ smartphone. However, this might be a little bad news for top app developers who are hired to make apps for brands. That doesn’t mean apps are ending soon. But it means that brands will pay less attention to making new apps and more attention to integrate their services with already popular apps.