Mobile app development companies clearly know that download or retention metric is not a clear indicator of an app’s success. To figure out if your app is popular among the target audience or not, you need to keep track of its engagement levels. Engagement metric gives insight about how actively users are using your app.
Ideally, the term engagement differs for each app. It is basically defined based on the function of the app. For instance, for a social app it would be the number of minutes a user spends in the app on a given day whereas for a weather app it would be number of times a user opened the app to check the weather details.
Few metrics that must be tracked to know about app engagement are: Daily Active Users (DAU), Monthly Active Users (MAU), time-session and screen views.
To start, break your engagement strategy up into targeting regular users, users who have abandoned your app and new users:
Encourage Regular Users
1. Sending Persuasive Push Notifications
Push-notifications play a great role in boosting app’s engagement rate. But it is vital for mobile app development companies to ensure that push notifications are sent at right times. To ensure an app user does not get frustrated by push notifications and decide to abandon your app, provide a feature in app settings where app user can select the kind of app notification he would like to receive. This will encourage them to engage with your app.
2. Persuading Users with Personalized Messages
Targeting all your app users with the same message does not work anymore. Today, personalization is the key. Personalized experience for app users will be a more relevant experience and will encourage them to keep using your app. You can use tactics like including app user’s name on the home-screen. According to reports, using personalized messages which are tailored as per users needs show 54% higher conversion rate.
Retarget Users Who Have Abandoned Your App
3. Reminding They Have Been Missed
Retargeting is difficult. There might be a good reason your app users have stopped using your app. One of the best ways to entice them to start engaging with your app again is to send them a push notification like: “Hey X! Long Time, No See!” Don’t forget to include your app’s USP or the new feature that you have added with this message. This will persuade your inactive app users to re-engage with your app.
4. Rebuilding Trust with Customer Reviews and Ratings
Social proof can be used to rebuild the trust in non-app users. Show your inactive app users what others are saying about your app via banners or ads. User reviews and ratings will persuade them to start using your app again and increase your app’s engagement level.
Attract New Users
5. Make Your App Social
Integrating social within the app is the fastest way to gain new users. Integrating social within the app will turn your active app users into app advocates. These active app users with social integration in your app will generate app awareness in your target audience thereby boosting your app’s download and engagement metrics. For instance: Most of the news apps let you share stories with your social networks.
6. Make Registration Just An Option
It is a frustrating experience for app users if they are asked to register to use the app. This type of compulsory registration will make them abandon your app immediately or even worse uninstall it. Provide app users with an option to register later so that they can complete the task they are looking to get done with your app.
Conclusion:
Mobile app development companies must leverage above mentioned tactics to boost an app’s engagement potential.
What tactics are you using to engage your app audience? Share with us in the comments below.
Ideally, the term engagement differs for each app. It is basically defined based on the function of the app. For instance, for a social app it would be the number of minutes a user spends in the app on a given day whereas for a weather app it would be number of times a user opened the app to check the weather details.
Few metrics that must be tracked to know about app engagement are: Daily Active Users (DAU), Monthly Active Users (MAU), time-session and screen views.
To start, break your engagement strategy up into targeting regular users, users who have abandoned your app and new users:
Encourage Regular Users
1. Sending Persuasive Push Notifications
Push-notifications play a great role in boosting app’s engagement rate. But it is vital for mobile app development companies to ensure that push notifications are sent at right times. To ensure an app user does not get frustrated by push notifications and decide to abandon your app, provide a feature in app settings where app user can select the kind of app notification he would like to receive. This will encourage them to engage with your app.
2. Persuading Users with Personalized Messages
Targeting all your app users with the same message does not work anymore. Today, personalization is the key. Personalized experience for app users will be a more relevant experience and will encourage them to keep using your app. You can use tactics like including app user’s name on the home-screen. According to reports, using personalized messages which are tailored as per users needs show 54% higher conversion rate.
Retarget Users Who Have Abandoned Your App
3. Reminding They Have Been Missed
Retargeting is difficult. There might be a good reason your app users have stopped using your app. One of the best ways to entice them to start engaging with your app again is to send them a push notification like: “Hey X! Long Time, No See!” Don’t forget to include your app’s USP or the new feature that you have added with this message. This will persuade your inactive app users to re-engage with your app.
4. Rebuilding Trust with Customer Reviews and Ratings
Social proof can be used to rebuild the trust in non-app users. Show your inactive app users what others are saying about your app via banners or ads. User reviews and ratings will persuade them to start using your app again and increase your app’s engagement level.
Attract New Users
5. Make Your App Social
Integrating social within the app is the fastest way to gain new users. Integrating social within the app will turn your active app users into app advocates. These active app users with social integration in your app will generate app awareness in your target audience thereby boosting your app’s download and engagement metrics. For instance: Most of the news apps let you share stories with your social networks.
6. Make Registration Just An Option
It is a frustrating experience for app users if they are asked to register to use the app. This type of compulsory registration will make them abandon your app immediately or even worse uninstall it. Provide app users with an option to register later so that they can complete the task they are looking to get done with your app.
Conclusion:
Mobile app development companies must leverage above mentioned tactics to boost an app’s engagement potential.
What tactics are you using to engage your app audience? Share with us in the comments below.