65% to 80% of app installs are the outcomes of search. According to Apple, 65% of iOS app downloads takes place due to app store search. Fiksu also stated that 80% of Android app downloads come from Google Play store.
It all starts with a search. Either it is Google search or App Store search, users reach to your app through various “search” means.
Today, almost all app developers know how to make a perfect app. They know what users need and how they can provide the same through app. Still, if you dig a deeper in app store, you will find many useful apps lying on the bottom impossible for anyone to see. Even they are perfectly designed and developed; they don’t get attention of many.
General reason is it’s impossible for such apps to beat those winner apps floating on the top surface. And the real reason is apps that are perfect in every manner, still can’t find a place on peak, need to be searchable by users. And to make your app searchable, you have to pay a close attention to keywords.
How to select keywords
Marketers or app developers often make a mistake of targeting keywords with high ranking. But the fact is high ranking keywords leads to tough competition which is, in app world, is close to impossible to beat, unless you have something different to reveal. If you are sure that apps like yours are already there and doing well, don’t target high ranking keywords. Instead, focus on some unique keywords searched by good number of people.
You have to target multiple Keywords
Top apps are ranking higher with multiple keywords. If you study keywords of some apps deeply, you will find that they rank higher with multiple keywords, not a one or two, they rank high with 60 to 110 keywords. Likewise, you don’t know what your users will search for to reach your app. So, don’t rely on a few keywords, target multiple having maximum potential from users.
Your Keywords must Rank Higher
What is the use of keyword ranking on 40th position? Users are too busy to scroll down and see what’s available within the deep. Ranking lower is not going to help in any way. You have to come up with a few terms that must rank higher to show the app on top page. Apps that appear on the surface are the apps with 6-7 keywords ranking higher on search results.
Picking Season-Sensitive Keywords
Holiday, Holiday Package, etc., are most searched keywords during Christmas season. Children related apps and games get more attention during holiday season. People look more for app offers during free time. These all seasonal-sensitive information based on which you have to find your seasonal-sensitive keywords to target maximum users. Some seasons are perfect moment for your app to grab a hold on users.
Study the Language of Your Competitors
What type of keywords they use, what type of content they put, etc., matters a lot if your competitors are ranking higher than you. Try to indulge competitor’s language in your app content and keywords, but in a unique way.
Key Takeways
Well ranking keywords leads to higher search results which again lead to more clicks on your app. Google and Apple always put those apps on top which are clicked more by users because they want to give best suggestion to all users. Overall, you have to put more attention on keywords and search results.
It all starts with a search. Either it is Google search or App Store search, users reach to your app through various “search” means.
Today, almost all app developers know how to make a perfect app. They know what users need and how they can provide the same through app. Still, if you dig a deeper in app store, you will find many useful apps lying on the bottom impossible for anyone to see. Even they are perfectly designed and developed; they don’t get attention of many.
General reason is it’s impossible for such apps to beat those winner apps floating on the top surface. And the real reason is apps that are perfect in every manner, still can’t find a place on peak, need to be searchable by users. And to make your app searchable, you have to pay a close attention to keywords.
How to select keywords
Marketers or app developers often make a mistake of targeting keywords with high ranking. But the fact is high ranking keywords leads to tough competition which is, in app world, is close to impossible to beat, unless you have something different to reveal. If you are sure that apps like yours are already there and doing well, don’t target high ranking keywords. Instead, focus on some unique keywords searched by good number of people.
You have to target multiple Keywords
Top apps are ranking higher with multiple keywords. If you study keywords of some apps deeply, you will find that they rank higher with multiple keywords, not a one or two, they rank high with 60 to 110 keywords. Likewise, you don’t know what your users will search for to reach your app. So, don’t rely on a few keywords, target multiple having maximum potential from users.
Your Keywords must Rank Higher
What is the use of keyword ranking on 40th position? Users are too busy to scroll down and see what’s available within the deep. Ranking lower is not going to help in any way. You have to come up with a few terms that must rank higher to show the app on top page. Apps that appear on the surface are the apps with 6-7 keywords ranking higher on search results.
Picking Season-Sensitive Keywords
Holiday, Holiday Package, etc., are most searched keywords during Christmas season. Children related apps and games get more attention during holiday season. People look more for app offers during free time. These all seasonal-sensitive information based on which you have to find your seasonal-sensitive keywords to target maximum users. Some seasons are perfect moment for your app to grab a hold on users.
Study the Language of Your Competitors
What type of keywords they use, what type of content they put, etc., matters a lot if your competitors are ranking higher than you. Try to indulge competitor’s language in your app content and keywords, but in a unique way.
Key Takeways
Well ranking keywords leads to higher search results which again lead to more clicks on your app. Google and Apple always put those apps on top which are clicked more by users because they want to give best suggestion to all users. Overall, you have to put more attention on keywords and search results.