According to comScore,
These statistics are clear warning to top app developers and app marketers that app market is declining day-by-day plus it’s getting tougher to snatch users’ attention from apps already installed in their mobiles since years.
2016 is actually a year of challenge for app marketers. All are striving hard to get a handful of users’, but only few are able to go extra miles. That means, old strategies are not working anymore or I say they are not working to grab millions of users. Those who caught success in apps are surely applying strategies based on changing behaviour of app users and app world. In short, if you want to keep a steady increase of app users, you have to keep applying new strategies having a good pace with new technology and users’ choice.
This guide will teach you some 2016-based user-impressive formulas that you have to implement in your app marketing strategies.
1. Slip in Dark
Do you know what is dark in app world? Dark apps – the apps where one-to-one conversation and sharing take place between users. Oh yes!!! All those social media apps like Facebook, Whatsapp, Instagram, etc., are named as dark apps. As per Marketprofs speculation, 91% Americans are communicating through Dark Apps.
The reason why Appreneurs call them dark apps is these apps don’t include any conversation/sharing/exchange between users and brands.
Now as per my heading, you have to slip in dark apps. But how? Don’t forget the power of content. Did you forget that these messaging apps are store of eye-catching visual content like emojis, GIFs, videos, music sharing, payments, document sharing, directions, ratings and recommendations? Put your mind in work and see the potential of how far you can go with the help of such type of content. Creating social-media enabled content and mixing it with apps will help you slip in dark apps without disturbing users. This is an indirect way to communicate with users and turn them into customers.
2. Bot Way
“Chatbots are the new Apps”, said by Satya Nadella, Microsoft’s CEO.
Building a chatbot means building a robot who can talk with users. Chatbots talk with users just like friends. Whatever users want to purchase, they can simply type in their messenger and Chatbot will answer their questions plus provide them a solution too. So, if you have a chatbot, it will be easy for you to become a part of users’ social media world.
3. App-on-Demand Economy
It is not like users’ don’t want to install your app; the truth is users’ hate the process they have to go through to install your app. At the time of beginning of app era, everybody was willing to download new app and have fun of it. But now, with loads of app already flooding the users’ device, users’ simply don’t want to try more – changing user behaviour.
To cop up with this challenge, Apple and Android, both launched quick-to-work version of mobile apps called Instant Apps and App Thinning (iOS 9). These apps don’t need to get downloads. They work like web, but offer user experience like app. You should also build Instant app or App Thinning version of your app, so that users can have quick access to your brand without the downloading barrier.
Conclusion
The code to crack walls created by users is: social media and instant apps. You have to slip in their messenger life to communicate with them and you have to create a short way so that users can reach to you within a matter of seconds. Now, you should start focusing on building social media rich content, chatbots, instant apps and app thinning.
- Nearly half numbers of total users’ do not download an app in a month.
- Only 24% of users install one or two apps in a month.
These statistics are clear warning to top app developers and app marketers that app market is declining day-by-day plus it’s getting tougher to snatch users’ attention from apps already installed in their mobiles since years.
2016 is actually a year of challenge for app marketers. All are striving hard to get a handful of users’, but only few are able to go extra miles. That means, old strategies are not working anymore or I say they are not working to grab millions of users. Those who caught success in apps are surely applying strategies based on changing behaviour of app users and app world. In short, if you want to keep a steady increase of app users, you have to keep applying new strategies having a good pace with new technology and users’ choice.
This guide will teach you some 2016-based user-impressive formulas that you have to implement in your app marketing strategies.
1. Slip in Dark
Do you know what is dark in app world? Dark apps – the apps where one-to-one conversation and sharing take place between users. Oh yes!!! All those social media apps like Facebook, Whatsapp, Instagram, etc., are named as dark apps. As per Marketprofs speculation, 91% Americans are communicating through Dark Apps.
The reason why Appreneurs call them dark apps is these apps don’t include any conversation/sharing/exchange between users and brands.
Now as per my heading, you have to slip in dark apps. But how? Don’t forget the power of content. Did you forget that these messaging apps are store of eye-catching visual content like emojis, GIFs, videos, music sharing, payments, document sharing, directions, ratings and recommendations? Put your mind in work and see the potential of how far you can go with the help of such type of content. Creating social-media enabled content and mixing it with apps will help you slip in dark apps without disturbing users. This is an indirect way to communicate with users and turn them into customers.
2. Bot Way
“Chatbots are the new Apps”, said by Satya Nadella, Microsoft’s CEO.
Building a chatbot means building a robot who can talk with users. Chatbots talk with users just like friends. Whatever users want to purchase, they can simply type in their messenger and Chatbot will answer their questions plus provide them a solution too. So, if you have a chatbot, it will be easy for you to become a part of users’ social media world.
3. App-on-Demand Economy
It is not like users’ don’t want to install your app; the truth is users’ hate the process they have to go through to install your app. At the time of beginning of app era, everybody was willing to download new app and have fun of it. But now, with loads of app already flooding the users’ device, users’ simply don’t want to try more – changing user behaviour.
To cop up with this challenge, Apple and Android, both launched quick-to-work version of mobile apps called Instant Apps and App Thinning (iOS 9). These apps don’t need to get downloads. They work like web, but offer user experience like app. You should also build Instant app or App Thinning version of your app, so that users can have quick access to your brand without the downloading barrier.
Conclusion
The code to crack walls created by users is: social media and instant apps. You have to slip in their messenger life to communicate with them and you have to create a short way so that users can reach to you within a matter of seconds. Now, you should start focusing on building social media rich content, chatbots, instant apps and app thinning.