Have you ever paid a close attention on how to make an app video? Very few app developers think about it thoroughly, and most avoid it like it is something not to worry about. Let me tell you how much you should care about an app video.
Videos are rich form of visuals that can successfully deliver a message to the world. One may ignore the written form of message, but it is impossible to ignore the visual form, only if it is designed well. With the help of app preview video, you can educate your users by telling them what your app can do for them. Video is also a successful medium for lazy users who don’t bother to read the details of app. Using app videos, you can generate excitement for your app among users.
And here, we are done with the high influence of videos on users. Now let’s move on the key topic: things you should take care of while creating app videos.
1. Creating Videos for Different types of Apps
Generally, an app video is created to tell users what the app holds and not the tutorial telling users how to play with app.
Let’s consider here two key types of apps including gaming apps and non-gaming apps.
Non-gaming Apps: First thing you should reveal, with video, is key feature of the app and what users will receive if they use that particular feature. After that, you can give them a brief journey of app like introduce other features and their uses.
Gaming apps: Game app is a combination of characters, animations, graphics, and the most important one: story. Your video must highlight all these things about the game. It must tell them something different your game holds. A game app video shouldn’t be started with company logo or anything related to your brand. Take your users directly to the world of gaming through video.
2. Length of Video
Apple puts limitations of 15-30 seconds on your video, while Android allows you to go far. But users are not patient enough to give too much time on your video. They would like to have a short brief of your app through visuals. After that, if they like it, they will install it. So, keep it short and effective.
3. Create a First Impression
Users hardly take 3-5 seconds to decide whether to install your app or leave the page. Putting video in front will extend these seconds and creating first impression at the start of video will push installation decision of users. So, make sure you create a first impression at the beginning of app video.
Wrapping Up
App video preview is one of the powerful tools to push download decision of users. It helps you increase conversion rate of app as well. If you create it the way user like it, you can easily grab a good number of users for your apps.
- A video can either increase or decrease the chance of app install by 25% or more.
- 50% of top iOS and Android apps utilize app store videos
Videos are rich form of visuals that can successfully deliver a message to the world. One may ignore the written form of message, but it is impossible to ignore the visual form, only if it is designed well. With the help of app preview video, you can educate your users by telling them what your app can do for them. Video is also a successful medium for lazy users who don’t bother to read the details of app. Using app videos, you can generate excitement for your app among users.
And here, we are done with the high influence of videos on users. Now let’s move on the key topic: things you should take care of while creating app videos.
1. Creating Videos for Different types of Apps
Generally, an app video is created to tell users what the app holds and not the tutorial telling users how to play with app.
Let’s consider here two key types of apps including gaming apps and non-gaming apps.
Non-gaming Apps: First thing you should reveal, with video, is key feature of the app and what users will receive if they use that particular feature. After that, you can give them a brief journey of app like introduce other features and their uses.
Gaming apps: Game app is a combination of characters, animations, graphics, and the most important one: story. Your video must highlight all these things about the game. It must tell them something different your game holds. A game app video shouldn’t be started with company logo or anything related to your brand. Take your users directly to the world of gaming through video.
2. Length of Video
Apple puts limitations of 15-30 seconds on your video, while Android allows you to go far. But users are not patient enough to give too much time on your video. They would like to have a short brief of your app through visuals. After that, if they like it, they will install it. So, keep it short and effective.
3. Create a First Impression
Users hardly take 3-5 seconds to decide whether to install your app or leave the page. Putting video in front will extend these seconds and creating first impression at the start of video will push installation decision of users. So, make sure you create a first impression at the beginning of app video.
Wrapping Up
App video preview is one of the powerful tools to push download decision of users. It helps you increase conversion rate of app as well. If you create it the way user like it, you can easily grab a good number of users for your apps.