Do you want to alert your users about traffic they are about to face on their way? Or do you want to give 5% discount on Dominos arriving on their way to home? That is called Geofencing – to track your customers’ location and give them suggestions accordingly. And why do you need to adopt Geofencing? Because:
1. North Face – Creative Alerts
North Face is a popular outdoor apparel company, also well-known for its marketing skills and a bold nature of experimenting with new technologies. One of its recent experiments is Geofencing. The company did a good job of blending technology with creativity to fulfil users’ needs.
North Face used to send creative alerts regarding weather-conditions along with a sales pitch. For e.g. when a spring season arrives, the company sends an alert saying: “TNF: The new spring summer apparel has hit the stores! Check it out @TNF Downtown Seattle.” The brand also sends alerts on weather conditions when their customers are busy in hiking trails or mountains. So, you can see how creativity takes place and also the care brand offers to its consumers.
2. Walgreens – Trust Building
Walgreens proved it that one can reach any height with the help of technology. Where all are busy in selling more stuff using Geofencing, Walgreen used it to build trust among users.
When customers’ arrive within fencing area, the brand send notifications allowing customers to open app without even looking at it. They directly reach to the page where numerous promotional offers are waiting for them to grab on. Loyal customers are receiving extra benefits than others.
3. Uber – Proactive Customer Services
Uber focus on timings when consumers need the ride. Geofence help the company to become more focused, earn well and obtain consumers’ loyalty as well.
Uber’s geofence technology is working at Los Angeles International Airport where consumers, as soon as touch the ground, get alerted with number of cars available to pick them up.
4. Honeywell – Power Saver
All the brands are busy in attaining, retaining and gaining customers with Geofencing, but not Honeywell – an American multinational conglomerate company. Honeywell uses smart thermostat – a geofencing enabled device – to detect the presence and absence of people in the room. This device turns the heat on and off based on human presence.
Conclusion
Geofencing is powerful, but to use it is tricky. It doesn’t help you with gaining more and more customers; it just gives you data regarding your customers on the basis of which you have to recognize where they are and what they need. You can use geofencing in hundreds of ways like to gain users’ interaction, to improve employees’ productivity, to power up your marketing campaigns, etc.
About GoodFirms
GoodFirms is a home of top mobile app developers across the world. Here you will find app development companies understanding your needs with your budget capacity and give you desired results within time limits. Don’t worry about trustworthiness of companies and their developers as they are listed here on the basis of thorough research in terms of ratings, reviews, and testimonials.
- 60% of consumers are hunting their mobile device for local information
- 40% Consumers seek information on the go
- 70% are ready to share their location information only if you promise to give something in return.
1. North Face – Creative Alerts
North Face is a popular outdoor apparel company, also well-known for its marketing skills and a bold nature of experimenting with new technologies. One of its recent experiments is Geofencing. The company did a good job of blending technology with creativity to fulfil users’ needs.
North Face used to send creative alerts regarding weather-conditions along with a sales pitch. For e.g. when a spring season arrives, the company sends an alert saying: “TNF: The new spring summer apparel has hit the stores! Check it out @TNF Downtown Seattle.” The brand also sends alerts on weather conditions when their customers are busy in hiking trails or mountains. So, you can see how creativity takes place and also the care brand offers to its consumers.
2. Walgreens – Trust Building
Walgreens proved it that one can reach any height with the help of technology. Where all are busy in selling more stuff using Geofencing, Walgreen used it to build trust among users.
When customers’ arrive within fencing area, the brand send notifications allowing customers to open app without even looking at it. They directly reach to the page where numerous promotional offers are waiting for them to grab on. Loyal customers are receiving extra benefits than others.
3. Uber – Proactive Customer Services
Uber focus on timings when consumers need the ride. Geofence help the company to become more focused, earn well and obtain consumers’ loyalty as well.
Uber’s geofence technology is working at Los Angeles International Airport where consumers, as soon as touch the ground, get alerted with number of cars available to pick them up.
4. Honeywell – Power Saver
All the brands are busy in attaining, retaining and gaining customers with Geofencing, but not Honeywell – an American multinational conglomerate company. Honeywell uses smart thermostat – a geofencing enabled device – to detect the presence and absence of people in the room. This device turns the heat on and off based on human presence.
Conclusion
Geofencing is powerful, but to use it is tricky. It doesn’t help you with gaining more and more customers; it just gives you data regarding your customers on the basis of which you have to recognize where they are and what they need. You can use geofencing in hundreds of ways like to gain users’ interaction, to improve employees’ productivity, to power up your marketing campaigns, etc.
About GoodFirms
GoodFirms is a home of top mobile app developers across the world. Here you will find app development companies understanding your needs with your budget capacity and give you desired results within time limits. Don’t worry about trustworthiness of companies and their developers as they are listed here on the basis of thorough research in terms of ratings, reviews, and testimonials.